Reputation of Banking 2017 + Supplement 2.0 ireport

£5,000 + VAT

Following the publication of the Reputation of Banking reports in 2012, 2013, 2014, 2015 and 2016 this edition builds on the existing data, providing key reputational and trust metrics regarding the banking industry and featuring comparative and longitudinal tracking. This report enables providers to gauge the success of their own and others’ engagement strategies, and the extent to which brands have both dealt with and recovered from successive banking crises from a UK consumer perspective. Extensive segmentation also enables this understanding to be broken down and benchmarked by consumer type and attitude, product ownership and brand.

In addition, for the first time the report is accompanied by data from YouGov Profiles, here examining the behaviours and attitudes of people who distrust banks. Profiles is YouGov’s segmentation and planning tool and is powered by YouGov’s connected data vault, which holds over 120,000 data points collected from 250,000 GB YouGov members.
Report Info
Table of Contents
  • Table of Figures
  • Introduction & Scope
    • Report coverage
      • Methodology
      • Abbreviations
  • Report Overview
  • Report Summary
    • Consumer negativity towards banking has eased somewhat…
      • Key facts
      • …but people do not actively like banking providers
      • Many think banks have not fundamentally reformed
      • Most are satisfied with their own bank
  • Background
    • Key findings
      • Consumers need trust in their banks but only one-third have it
      • Distrust is a top down problem…
      • …but things are getting better
      • Negative views are more passionate, positive ones more detached
      • Negative or Positive
      • Political orientation, education and age among the big influences on attitudes
  • How Banking is Seen
    • Key findings
      • Banks more likely to be viewed as a social detriment
      • Employment and lending are seen as bank’s biggest social contribution
      • Improved perception of banks as supporters of business
      • Negative perceptions are becoming less likely
      • People dislike banks less – but are not liking them more…
      • …because they don’t really believe banks have changed that much
  • Improving the Reputation of Banking
    • Key findings
      • High pay/bonuses and exploiting the rules
      • Tax avoidance, LIBOR and PPI have caused reputational damage
      • Paying fines has a negative affect
      • Consumers believe banks must try harder
      • Building trust by treating customers well and limiting bonuses
  • Banks Used and Reputation
    • Key findings
      • People like their bank but are not sure of the industry
      • Better customer treatment creates better opinion of the industry
      • Satisfaction is based on banks being essential, being professional, and good service
      • Little change to satisfaction levels recently
      • Favourability of brands
      • Breaking the power of the big brands could prove beneficial
  • Major Trends – a Summary in Figures
  • Appendix
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