Take Away & Food Promotions 2013

£2,500 + VAT

This report examines the impact of promotions on consumers using takeaways, restaurants and pubs for eating out purposes.

Aspects covered include current usage patterns of takeaway outlets, restaurants and pubs, as well as the usage of promotional websites associated with eating out or obtaining discounted takeaway meals. Respondents were also asked whether they had changed their spending behaviour over the preceding 12 months with regard to buying takeaways or eating out, as well as what they considered to be the most important factors when choosing a takeaway outlet or restaurant/pub.

Other points included assessing the level of interest in terms of using promotions connected with eating out or buying takeaway food, as well as the perceptions towards using promotional websites and examining experiences to date of doing so.
 
Report Info
Table of Contents
  • Introduction & Scope
    • Methodology
  • Report Summary
    • Key factors in choosing takeaways, restaurants and pubs
      • Key facts
      • Attitudes towards discounting and implications for quality
      • Changes in habits and attitudes towards using takeaways, restaurants and pubs
      • Popularity of different foods when dining out
      • Frequency of visiting has fallen amongst some consumers
      • Using restaurants in place of takeaways
      • Frequency of visiting key takeaway and restaurant chains
      • Limits on takeaway spending
      • Popularity of discounting
      • Using promotions to find regular consumers
      • Promotions more important for restaurants/pubs than takeaways
      • Potential users require substantial discount incentives
      • Takeaway-related website usage remains low
  • Attitudes and Background
  • Quality, price and menu choice of key importance
    • Attitudes towards discounting and implications for quality
      • Changes in habits and attitudes towards using takeaways, restaurants and pubs
  • Usage & Frequency
  • Consumption Habits
    • Establishing frequency of visits
      • Broad trends
      • Frequency of visiting takeaways, restaurants and pubs
      • Frequency of visiting has fallen
      • Using restaurants in place of takeaways
      • Frequency of visiting key takeaway and restaurant chains
      • Websites related to the takeaway trade
  • Prices and Spending
    • Limits on takeaway spending
      • Strong perception that prices have risen over the last 12 months
      • Spending appears to have remained broadly similar
  • Promotions – Attitudes
    • Promotions have only a moderate impact on choice of venue
      • Price reductions of key interest; two-for-one deals especially popular
      • Flyers, word of mouth and old-fashioned advertising get the message across
      • Promotions more evident in the takeaway sector, especially pizza and burgers
  • Experience of Using Promotions
  • Non-discount scheme-based promotions
    • Few regularly visit places solely on basis of special deals
      • Converting promotion users into regular consumers
  • Discount scheme-based promotions
    • Consumers look for substantial incentives to use websites
      • Use of websites related to takeaways/restaurants remains limited
  • Marketing Implications
    • The economy pinches
      • Promotions appear to have limited reach
      • Expectations need to be met
  • Appendix- Questionnaire
    • 1. How many times have you purchased any of the following types of food from a takeaway, whether ordered on phone, in person or online, over the last three months?
      • 2. How often have you eaten the following types of food in a restaurant/pub over the last three months?
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