Loyalty Cards and Schemes 2.0
How to gain and retain consumers
The presence of loyalty card schemes and rewards has now become a dominant part of consumers’ shopping experience. Initially brought in in 1994 by Tesco, the number of schemes on offer have constantly grown and now an estimated 92% of UK adults have at least one loyalty card. The market is saturated with what rewards are best and many reluctant to sign up for more or use other retailers if they see greater benefits.

The market is now diverging. Opportunities are growing with app based and online services, with younger consumers more likely to be interested in schemes and rewards which offer this. This report identifies areas of focus for rewards and schemes.

This report has been created using in-depth data and analytics collated using YouGov Profiles, YouGov BrandIndex and additional research using the YouGov re-contact service. To create hypotheses to test with the large YouGov datasets and validate findings, YouGov interviewed a total of 2,070 GB adults aged 18+ between 2nd- 7th December 2016.
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