Funeral Planning 2017 11 Jul 2017
Funeral Planning 2017

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This YouGov Reports publication is the fifth in the series examining funeral planning, and follows Funeral Planning 2013, 2014, 2015 and 2016. It examines attitudes, approaches and experiences concerning funerals and funeral plans, using consumer research amongst people who have recently organised a funeral.

The report also looks at attitudes towards funerals among consumers in general, including thoughts about their own funerals, and their attitudes towards purchasing funeral plans, continuing and extending the research of the prior reports. In addition, this edition considers market trends, featuring a section looking at how responses to key questions have changed over the period 2014-2017.

For this report, YouGov Reports commissioned two surveys on YouGov’s online panel. The first surveyed a nationally representative sample of 988 UK adults aged 18+. The second was a survey of 996 UK adults aged 18+ who had organised a funeral during the previous five years.

Report Info
Table of Contents
  • Table of Figures
  • Introduction & Scope
    • Report Coverage and methodology
      • Abbreviations
  • Report Overview
  • Report Summary
    • A good impression is key for funeral directors
      • Key facts
      • Religious funerals are still the norm
      • The changing elements of a modern funeral
      • Funeral plans make things easier for organisers – but few have one themselves
      • Many consider the end – but few put their wishes in writing
      • The future looks greener
  • Background
    • Key findings
      • Deaths registered rise in 2015
      • One in five organised a funeral in the last five years
      • Organising is a task falling to older adults
      • Funeral plan sales passed 200,000 in 2016
      • ‘Direct’ cremation/burial gains profile as a type of funeral
  • Funeral Facts
    • Key findings
      • Most funerals are religious
      • Funeral choices influenced by the deceased and the organiser
      • Environmental concerns influence one in 10
      • On average, just under 60 people attend
      • Religious funerals don’t necessarily mean a religious building
      • Religious lead most likely – whether known or not
      • Cremation is far more likely than burial
      • Charity collections are common
      • Music is a key element
      • Nine in 10 hold a wake or equivalent
  • The Funeral Director
    • Key findings
      • Almost everyone uses a funeral director
      • Older adults are more likely to have planned their choice
      • Online search is a minority pursuit…
      • …and few shop around for funeral quotes
      • What is important in a funeral director?
      • Advance payments are the exception
      • Satisfaction remains high
  • Paying for Funerals
    • Key findings
      • One in 10 spent over £5,000
      • Most were not surprised by the costs
      • Half had some provision to fall back on…
      • …and it is often enough
  • Funeral Plans
    • Key findings
      • Funeral plans: most likely from funeral directors
      • Having a funeral plan makes for greater influence on the funeral
      • Age makes funeral plans more likely
      • Protecting family finances drives plan take-up
      • Covering costs and brand reputation are important
      • Funeral directors are trusted to provide plans
  • Market Trends
    • Key findings
      • Spending on funerals is up 25% since 2014
      • Cremations increase share
      • Increase in celebrants – but religious funeral leader still most likely
      • Recorded music and charity collections become more likely
      • Satisfaction with funeral directors is consistent
  • Future Developments
    • Key findings
      • Most have thought about their own funeral
      • Many want a no-frills option
      • Just under half have told people of their funeral wishes
      • A quarter have already chosen the director
      • Age means thinking of how funerals will be paid for
      • Cost expected – almost £4,000 on average
      • Funeral plan owners know what they want
  • Appendix
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