Everyday Health Tracker - Wave 5

£5,000 + VAT

The Everyday Health Tracker, sponsored by Simplyhealth, provides insight into consumers’ perceptions regarding health and their lifestyles. This, the fourth wave, will continue to measure perceived health vs. actual health, the biggest health concerns for adults, and whether recent media reporting and external factors (such as the change in seasons) have had an impact on perceptions of health and consumer behaviour.


Despite a high level of public awareness of the ‘five-a-day’ fresh fruit and vegetable message, most adults say they struggle to meet this target often. Previous waves of this research have also found that men are more likely than women to eat ready meals, despite being better at reaching recommended activity levels. Consumer awareness of what should be eaten does not appear to be translating into healthier behaviour, suggesting more can be done by organisations and companies to engage people with eating more healthily.


This tracker will allow you to gain further insight into what will encourage consumers to take action and what you can do to position your campaigns and brand more effectively. As data is captured quarterly you will be able to see how different times of the year affect people’s eating, activity levels and behaviour, opening up potential opportunities to launch campaigns at the right time of the year.



Report Info
Table of Contents
  • Table of Figures
  • Introduction & Scope
    • Report coverage and methodology
      • Abbreviations
  • Report Overview
  • Report Summary
    • UK weight issues show no signs of change…
      • Key facts
      • …and weight and BMI checks decline
      • Activity levels recover from winter dip
      • New NHS drinking advice puts many men in the ‘higher risk’ category
      • Women and older adults are the healthiest eaters
      • Arthritis and dementia are key concerns for ageing population
  • The Health of the Nation
    • Key findings
      • Everyday Health Tracker Index
      • BMI measurement
      • Personal health self-rating
  • Use of Medical Services & Resources
    • Key findings
      • Health checks
      • Use of health services
      • Other health information used
  • Healthy Lifestyles – Exercise
    • Key findings
      • Aerobic activity
      • Exercise motivations
      • Preferred activities
  • Healthy Lifestyles – Consumption
    • Key findings
      • Use of health products
      • Smoking has plateaued
      • Most want to quit
      • Frequency of drinking alcohol
      • Many older men are at a ‘higher risk’
      • Eating habits
      • Week vs. weekend health patterns
  • Health Targets
    • Key findings
      • Awareness
      • Achievement is low compared with knowledge
      • Women do better than men
      • Older adults eat better
      • ABC1s outstrip C2DEs
      • Will power and time are key barriers
  • Responsibility for Health
    • Key findings
      • Responsibility for personal health
      • Workplace health services provision
      • One in five say their workplace does nothing – but should
      • Responsibility for others
  • Future Health Concerns
    • Key findings
      • Leading concerns overall
      • Women are more concerned
      • Concerns often increase with age
  • Appendix
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