Ageing Gracefully: Targeting the Over 45s 2012

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This report examines the issues facing women ageing in modern society and their attitudes towards them.

To this end, YouGov SixthSense commissioned a survey among YouGov's online panel, drawing on a nationally representative sample of 1,018 UK women aged 45 and over who were questioned on their use of skincare products, particularly those claiming to be formulated to prevent, slow or even reverse signs of ageing that include lines, wrinkles, skin discolouration and loss of firmness. Respondents were also questioned about their diet, exercise regime and general lifestyles, and their concerns, if any, about ageing.
Report Info
Table of Contents
  • Introduction
  • Report Summary
    • The consumer
      • Key facts
      • Role of products and treatments
      • Importance of diet
  • Background
  • Demand for anti-ageing products
    • Size of the population
      • Distribution by gender and age
      • Ethnicity
      • Supply of anti-ageing products
  • Consumer profile
    • Age and socio-economic status
      • Employment status
      • Health of respondents
  • Causes for Concern in Lifestyles
  • Attitude towards Appearance
    • Changes in appearance
      • Signs of ageing that are cause for concern
      • Time spent looking after appearances
      • Thoughts on the ageing process
  • Use of Products in Combating the Ageing Process
    • Products used and practices followed
      • Frequency of use
      • Change in use
      • Which claims are believed?
  • Principal Competitors in the Market
  • Company news
    • L’Oréal denies intended sale of The Body Shop
      • Unilever strengthens its presence in Russia
      • La Prairie opens in London
      • NIVEA drops Rihanna
      • L’Oréal Paris appoints Julianne Moore
  • Use of Procedures in Combating the Ageing Process
    • Activities
      • Treatments
  • Diets and Exercise
    • Diet
      • Exercise
      • Preferred exercise
      • Time spent
  • Perceptions of a Happy, Well-balanced Lifestyle
  • The Future
    • Economic position
      • Scientific advances
      • Health in old age
      • Dementia
      • Lung cancer in women
      • Eating disorders
      • Conclusion
  • Appendix
    • Questionnaire
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