Household Economic Activity Tracker (HEAT)


The Household Economic Activity Tracker (HEAT) is a new product that presents monthly indicators of consumer confidence and the ability of consumers to spend, providing a valuable input to understanding broad economic and consumers trends. It gives the earliest indication of consumer confidence before official notification or policy announcements in response to these trends.

It serves as an accurate gauge of willingness to spend across all subsections of the population, while also giving wider macroeconomic indicators that allow for a more comprehensive market outlook. YouGov quantitative and attitudinal analysis provides a nuanced perspective on economic changes precipitated by the actions and reservations of UK, US and Chinese consumers.

  • Deep content: HEAT is more than just a headline number; respondents are asked detailed questions about their income, debt and use of debt products, employment, housing, and spending.
  • Interactive: Unlike traditional reports our dashboard tool allows subscribers to easily explore the data - comparing how different sub-groups compare to the national norms. With access to the historical data, you can easily see how a current data point fits into the context of the past 3 years
  • Timely: HEAT is collected every business day and delivered to your desktop by the third workday of the following month
  • Customisable: We can work with you to identify key segments that can be broken out separately in the dashboard as a special segment.

Our experts bring insight to these results, to forecast the pattern of future consumer confidence.

See all our latest HEAT stories