Lifestyle

Our lifestyle reports are packed with original consumer data and analysis, and enable businesses within the sector to react to market changes and trends, and to make the best possible decisions, quickly.

The reports offer in-depth analysis not only on the lifestyles of different UK consumer demographics, and key types of lifestyle choices; but also more fundamentally how people think about society and how to conduct their lives, and what influences this.

 

Lifestyle

Youth Travel: UK

Youth Travellers are a tech-savvy group, taking advantage of digital technology and social media to live their lives online as well as off. Researching and booking holidays online is the ... read more

Alpha Mums: UK

The concept of an “Alpha Mum” has been discussed in a wide range of media over the past few years. As well ... read more

Gardening: Denmark

Results from this report will be useful to anyone targeting the Danish gardener, both keen and amateur, and findings will be particularly ... read more

Gardening: UK

Results from this report will be useful to anyone targeting the UK gardener, both keen and amateur, and findings will be particularly ... read more

1 in 10 are Alpha Mums

Nearly one in 10 (9.3%) British mothers can be classified as ‘Alpha Mums’ read more